The International Media Research Society had her 2016 meeting in September again in Cascais, Portugal.

16 top experts in the world of Audience Measurement discussed the rapid changes, the effects of these changes, and the future of Media Measurement during 3 days. Leendert van Meerem was asked to make a summary of their findings and conclusions.

This presentation summarizes the main findings, but it is Leendert’s personal view.

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